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PATH 03 / 05Studio identity · Workplace

STEP THROUGH THE LABYRINTH

Urban Oases Studio

A place to escape the ordinary—without ever leaving the city.
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LABYRINTH · SHAE GAFFNEY
01The brand
01 / THE BRAND

Lighting the way.

Urban Oases imagines an interior design studio that transports its visitors away from everyday urban life.

The brand draws on Daedalus and the labyrinth, with a mark shaped around movement, discovery and return. Its colour language reflects different places and experiences from around the world.

“Together, these ideas form a studio for curiosity, discovery and possibility.”
↗ The Urban Oases symbol takes shape through the labyrinth
FOLLOW THE IDEA ↓
02The wonderland
02 / THE WONDERLAND

Down the rabbit hole.

Alice’s Oasis is a journey into an unexpected interior world.

↗ Alice’s Oasis / concept illustration
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The concept takes inspiration from Alice in Wonderland: giant anthuriums, lush planting and an unusual sense of scale. The arrival is designed to feel like entering a different world.

WonderlandLabyrinthDiscoveryExperiential workplace
↗ Bubble diagrams explore spatial relationships
KEEP WANDERING ↓
03The labyrinth
03 / THE LABYRINTH

Find your way inside.

Each part of the studio offers a different moment of discovery.

The labyrinth becomes both a graphic and a spatial idea. Its paths lead to a sequence of spaces for arriving, meeting, working and connecting.

Arrival / The first impression
STOP 01 / 03
The first impression

Arrival

A textured threshold and illuminated maze emblem introduce the studio’s identity.

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THE FINAL LAYER ↓
04The spaces
04 / THE SPACES

Designed to feel different.

Every route finds its own atmosphere, but all paths belong to the same story.

Expressive materials, textured surfaces, oversized florals and a layered colour palette carry the concept through the studio.

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Lighting the way.

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