WHERE THE WILD THINGS GROW
Bloomable
It starts with a gesture.
Bloomable began with a question: how could a flower brand feel less generic, and more human?
The original identity was reimagined through South African plant and flower life and the untamed imagination of Where the Wild Things Are. Beneath the flora was a simple belief: giving flowers is a shared moment between people who care for one another.
A wild idea finds its colour.
The identity becomes expressive, botanical and unmistakably personal.
Floral illustration, fresh colour and botanical bottle artwork extend that narrative into the brand itself. Jasmine, elderflower, rose, hibiscus and lavender become part of its visual language.
Enter the botanical world.
The brand becomes architecture: a Parisian-inspired garden where people can pause together.
The Jardin des Tuileries and Art Nouveau provide the inspiration. Flowing curves, an ornamental courtyard and organic details create a light-filled space that encourages conversation.
The material world of Bloomable.
A familiar botanical story is made tactile through colour, texture and light.
Floral motifs, green tile, soft timber, delicate detailing and expressive pink forms tie the courtyard and interior together.